Posted By: I Mates Consultants | Posted on: June 19, 2020
India Bengaluru/Bangalore
1000000-1800000 RS

Job Description:

Profile: Regional Marketing Manager | Banking | Brand Marketing

Scope of the Role: To execute marketing activities at a zonal level, providing support to business teams at a local level to generate viability for the brand and create customer accusation opportunities.


1) Branch Visibility as per the agreed guidelines across all branches designated.

2) Liaison with branch teams to ensure all branch requirements are fulfilled within agreed timelines – Internal branch branding, GSB requirements, brand marketing collateral requirements

3) Execute national campaigns at a regional level and track usage of the campaign at the branch level

4) Branch Support – Co-ordination with the central marketing team to ensure all marketing requirements are fulfilled for these branches. Branch launch support, ensuring that all support required toward branch launch is provided ie designing and executing launch event as per predesigned templates, activities in key areas around the branch to ensure footfall for the event

5) Distribution channel support – Provide support to all distribution channels for customer accusation.

6) BTL and Activation support – BTL activities in the branch catchment area for lead generation and business accusation. Design execute and liaison with local vendors to ensure maximum returns on the investment

7) Budgets management – Execute all marketing requirements within a specific budget that is preapproved. Effective budget management to ensure that we get maximum returns on the investments

Ideal Candidate: 5-7 years’ experience in a Regional Marketing  or a direct sales profile

regional marketing manager regional marketing direct sales banking jobs avp grade jobs dvp grade jobs

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